Financial and sales activities have often been seen as separate functions, bereft of direct collaboration. This course facilitates a better understanding of both sets of actions and on how they may function together in order to successfully achieve company targets and objectives. Understanding important financial indicators and other key principles of finance is essential, both in your relationship with clients and potential clients and at internal lever, inside the organization.

This 2 day focused program is designed for sale teams.

This course help participants to:

• Understand the company cost structure and margins and how they are affected by sales decision;
• Acquire information about the costs structure & company margins and how the sales decision affects them;
• Understand the role and informational content of financial statements;
• Understand how sales are reflected in the financial statements reported to shareholders;
• Acquire skills in calculating company key performance indicators and to understand how sales decisions may help improve them;
• adopt a proper stance on measures taken in order to harmonize business goals and sales decisions while maximizing shareholder value;

• Liquidity flows and their connection with financial statements;
• Understanding the role and the informative content of financial statements;
• Understanding the cost structure and margins and how they are reflected in the sales decision limitations;
• Operational analysis – performance leverages and how the sales activity can help overall company performance;
• Operational analysis – performance leverages and how the sales activity can help overall company performance;
• The financing decision and its correlation with the operating performances;
• The impact of targets and objectives on sales force behaviour;
• The impact of introducing new KPIs – review case study;

EXEC-EDU certificate

• 375 EUR (VAT not included)