Marketing Management – Strategies and marketing tools for nowadays challenges.

980,00  (fără TVA)

As a manager or marketing specialist, you face every day challenges related to attracting new customers and generating the loyalty of existing customers, separating from competition and looking for solutions to increase market share and profit. Do you want a better image of your company’s brands and a real impact impact on your communication campaign? Do you want answers, fast and efficient?

Where – Calea Griviței no. 6-10, ground floor, Sector 1, Bucharest
When– There is no session scheduled yet – check it in the calendar and save the date
Period – 16 weeks

This program can also be delivered in-house (personalized for a group of participants from your company). Send us the details by accessing the registration button below.

  

Dr. Carmen Bălan

She has dedicated her entire career to the marketing field, as a teacher, researcher and consultant. Her programs combine the perfect professionalism in every projects that she runs with her alert, dynamic and interactive style.

She has delivered tailored marketing and sales courses and provided strategic consulting for large companies in a wide range of fields. She has attended training programs at Harvard Business School (USA), Chartered Institute of Marketing (UK), Wirtschaftsuniversitat (Austria).

  • Dr. Carmen Bălan

    Dr. Carmen Bălan

    Marketing

  • logo EXEC-EDU ECHIPA br2

    EXEC-EDU

    Your place to grow!

As a manager or marketing specialist, you face every day challenges related to attracting new customers and generating the loyalty of existing customers, separating from competition and looking for solutions to increase market share and profit. Do you want a better image of your company’s brands and a real impact impact on your communication campaign? Do you want answers, fast and efficient?

This management course is especially for:

  • Marketing, product, brand managers, trade managers;
  • Marketing and communication specialists;
  • Other members of the management team (HR, sales) that want to understand the relationship between own activity and marketing;
  • Entrepreneurs that want to spot new ideas of development for their own business;
  • Apply the most current marketing practices, the next day;
  • Make more profitable marketing decisions, because you gain a clearer and more structured perspective on the market;
  • Build a marketing plan from A to Z, adapted to the stage of your company;
  • Test your marketing skills with help from a new online marketing simulation, available worldwide (Innovative Learning Solutions Inc – ILS);
  • Communicate and validate your own thinking and acting way, with the help of your colleagues;
  • Major decisions: determine the target segments and positioning;
  • How to develop a marketing plan that propels the company to top performance;
  • Data or “insight”?
  • How to develop a powerful brand;
  • New challanges in the distribution field;
  • Tools for marketing communication;
  • How to use new tools for digital marketing;
  • What is the right price?
  • It is time to change the marketers’ perspective on prices;
  • Test your marketing skills!
  • Marketing Manager certificate, ANC authorized
  • EXEC-EDU certificate
  • 1st module: 890 EUR
  • 2nd module: Strategic Marketing simulation: 180 EUR (cost includes 2 sessions of 3h each and the Strategic Marketing license)

1st + 2nd module: 980 EUR
final exam tax: 150 EUR

  • optional module: pricing strategy: 125 EUR

You can choose to participate in both modules or only in one of them. The receiving of the ANC certificate is conditioned by successfully presenting the final project and taking part in both modules of the program.

*For courses authorized by ANC, VAT is not applicable, according to OG 129/2000 and L163/2005 (in case that you finish the whole program, participating in the first two modules)

  • discounts starting with 5% for groups of minimum 3 people!
“This program has the advantage of providing you the basics of marketing using well structured theoretic outlines, practical applications and case studies, all integrated with a modern approach tailored to real situations, applicable to both local and global markets.”
Anca Nachiu, Brand Manager - Arctic
“The hands-on experience, clear definition of the area between needs and opportunities, a fresh vision on the newest trends are so all so many reasons for a marketer to attend this program. The program has a pragmatic approach using recent case studies in a productive, relaxed and engaging environment.”
Cătălin Neacșu, Event Marketing Manager - Rompetrol
“I’ve begin this course with very little enthusiasm. I thought there could be no new things I could find out. The surprise came after the first session, since then I have realized that no matter how much you work in the field, this way of delivering information, through this sessions, determines you to re-evaluate the way you did marketing.”
Laura Mirela Tudor, Product Manager - GTS Solution

Do you have any questions?

Don’t hesitate to call or write us, full details can be found in the Contact section.

EXEC-EDU CUSTOMERS

Logo final rosu

Your place to grow

OnLine/OffLine

Offline

Tip de program

We train skills

Nivel

Entrepreneur, Middle management, Specialist, Top management

Trainer

Dr. Carmen Bălan

Certificări

ANC Certificate, EXEC-EDU certificate

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