Marketing: Caprice or Necessity? (Marketing course 4 non-marketing)

375,00 

The objective of the program “Marketing: Caprice or Necessity?” It is to turn each participant into a professional who understands how to support business growth through coherent marketing strategies and actions.

Where – Calea Griviței no. 6-10, ground floor, Sector 1, Bucharest
When – the is no session scheduled yet
Period– 2 days

This program can also be delivered in-house (personalized for a group of participants from your company). Send us the details by accessing the registration button below.

  

Maria Predoiu

She is an experienced business leader, with exceptional results locally and internationally and equally a woman passionate about training the talents of her team or community. Recognized by Forbes among the Top 50 most influential women in Romania – 2017 & 2018.

  • Maria Predoiu

    Maria Predoiu

    Inovație, Marketing, Leadership

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    EXEC-EDU

    Your place to grow!

Nowadays, people are assaulted with tens of thousands of messages every day, and the product we sell competes for people’s attention with thousands of categories or similar products. Naturally, the question arises: what do we need to do to be successful with potential customers? How do we attract them so that they choose products we offer? Can we really grow our business profitably by investing in marketing?

The answer is, without hesitation, YES. Well-integrated marketing is the only way in which the number of customers attracted can increase month by month, year by year. All the big companies in the world understand the value it brings and integrate it into the DNA of the business. Top 100 global companies, such as Apple, Nike, etc. understand that BRAND represents over 20% of their value on the stock exchange. In the absence of a relevant BRAND anchored in the perception of the target audience, through the science of marketing, any business can disappear overnight.

The objective of the program “Marketing: Caprice or Necessity?” It is to turn each participant into a professional who understands how to support business growth through coherent marketing strategies and actions. By deciphering marketing concepts, through applied exercises, by real examples, each participant will become a professional ready to attract more value through marketing.

“Marketing: Caprice or Necessity?” is addressed to entrepreneurs and managers (non-marketing: HR, Finance, Sales, IT, Procurement, Logistics, etc.) who want to better understand how to add value to business through marketing activities and through good collaboration with marketing people.

  • Pre-training (questionnaire + identification of a dilemma to be solved in training);
  • In training: interactive format, theoretical concepts, case studies, role play and other applied games, solving the initial dilemma;
  • Training materials: marketing dictionary, brochure, personal diary;
  • Marketing – The source of income or expense?
  • Demystifying marketing concepts: market analysis, segmentation, target audience, targeting, positioning and differentiation, brand equity, brand benefit, brand value equation, brand KPIs, ATL / BTL, media, DTC, digital, marketing plan etc.
  • Marketing man – teammate or opponent? How do we work effectively with the marketing man? How do we turn collaboration difficulties into opportunities? How do we identify and use skills?
  • Marketing for me: how can I use marketing principles in my job and personal life? What should I know as a marketing consumer?
    Immortal anecdotes and stories about marketing (case studies, Cannes stories, etc.).

EXEC-EDU certificate.

  • 375 EUR (VAT not included)

Do you have any questions?

Don’t hesitate to call or write us, full details can be found in the Contact section.

EXEC-EDU CUSTOMERS

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Your place to grow

OnLine/OffLine

Offline

Tip de program

We train skills

Nivel

Entrepreneur, Middle management

Trainer

Maria Predoiu

Certificări

EXEC-EDU certificate

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