Nowadays, people are assaulted with tens of thousands of messages every day, and the product we sell competes for people’s attention with thousands of categories or similar products. Naturally, the question arises: what do we need to do to be successful with potential customers? How do we attract them so that they choose products we offer? Can we really grow our business profitably by investing in marketing?
The answer is, without hesitation, YES. Well-integrated marketing is the only way in which the number of customers attracted can increase month by month, year by year. All the big companies in the world understand the value it brings and integrate it into the DNA of the business. Top 100 global companies, such as Apple, Nike, etc. understand that BRAND represents over 20% of their value on the stock exchange. In the absence of a relevant BRAND anchored in the perception of the target audience, through the science of marketing, any business can disappear overnight.
The objective of the program “Marketing: Caprice or Necessity?” It is to turn each participant into a professional who understands how to support business growth through coherent marketing strategies and actions. By deciphering marketing concepts, through applied exercises, by real examples, each participant will become a professional ready to attract more value through marketing.