BrandPRO® Simulation | Marketing and brand positioning

180,00 

For the first time in Romania, you will get access to BrandPRO® – the most recent simulation created by StratX, one of the most important business simulations provider globally.

Where – Calea Griviței no. 6-10, ground floor, Sector 1, Bucharest
When – the is no session scheduled yet
Length– 1 day

This program can also be delivered in-house (personalized for a group of participants from your company). Send us the details by accessing the registration button below.

  

Dr. Carmen Bălan

She is one of the most renowned marketing experts, as a teacher, researcher and consultant. She attended training programs at Harvard Business School, Chartered Institute of Marketing, Wirtschaftsuniversitat (Austria). Member of the prestigious American Marketing Association.

  • Dr. Carmen Bălan

    Dr. Carmen Bălan

    Marketing

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    EXEC-EDU

    Your place to grow!

In this 1-day focused program, you will debate examples of good marketing practices and brand positioning, also experimenting what are the effects of personal ideas and creative decisions, without investing massive amount of money from the marketing budget of your company.

For the first time in Romania, you will get access to BrandPRO® – the most recent simulation created by StratX, one of the most important business simulations provider globally.

Requirements;

Knowing specific marketing terms it’s a valuable assets in the simulation process.
For accessing the online platform it is necessary for every participant to have a notebook/ tablet with one of the following operating systems installed: Windows, Mac OS, iOS, Android, Linux etc. The Internet browser can be: Firefox, Internet Explorer, Safari, Chrome etc.

The Marketing and Brand Positioning program is recommended for managers and marketing and branding professionals from:

  • production companies;
  • retail companies/ distributors with own brands;
  • advertising agencies involved in (re)brand positioning for clients;
  • any other organizations that manages a brands portfolio.
  • Ability to make market-oriented decisions to meet specific marketing and financial objectives;
  • Capacity to correlate and integrate different marketing mix decisions in relation to the desired positioning in the target market segments;
  • Ability to communicate and collaborate with other team members, to manage limited resources, to increase the company’s competitiveness and maximize the obtained results.

Examples of good marketing practices

  • Market segmentation and targeting strategies;
  • Brand positioning strategies;
  • Marketing mix strategies: product, price, distribution and communication;

BrandPRO® Simulation

  • Presentation of simulation, tools and operational rules;
  • Adopting marketing decisions for the company’s brand portfolio;
  • Analysis of the simulation results obtained by each team;

Interactive methods

  • The learning experience is interactive and is based on the debate of practical marketing situations:

The program is based on two methods:

  1. presentation and debate of case studies / practical examples regarding targeting, positioning and brand marketing;
  2. BrandPRO® Simulation facilitates testing the effects of strategy and marketing decisions designed by the participating teams, for two brands that sell electronic equipment, intended for consumer segments with well-defined attitudes and buying behaviors.

During the five rounds of simulation, each team will analyze the detailed information on the financial and marketing situation of its company and will establish the strategic orientation for the next simulation period.

EXEC-EDU certificate.

  • 180 EUR (VAT not included)

*Cost includes course participation and access to the BrandPRO® license

Do you have any questions?

Don’t hesitate to call or write us, full details can be found in the Contact section.

EXEC-EDU CUSTOMERS

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Your place to grow

OnLine/OffLine

Offline

Tip de program

We train skills

Nivel

Entrepreneur, Middle management, Specialist

Trainer

Dr. Carmen Bălan

Certificări

EXEC-EDU certificate

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