Dr. Lavinia Rasca

Strategic Management, Entrepreneurship, Human resources management

She is a key contributor to the development of management best practices in Romania, educated at the most prestigious business schools in the world Harvard Business School, University of Washington and Washington State University in US, IESE Barcelona, Cambridge England and Osaka Japan. As a doctor in economics, she is specialized in SME Management.

Co-founder and member in the Advisory Board of ASEBUSS. In the Executive MBA program of ASEBUSS she has worked with over 1000 managers and entrepreneurs.

She is the General Manager of EXEC-EDU – a top training company.  In EXEC-EDU Lavinia has developed a team of top experts, that helped her create a very diversified portfolio of open and customized programs with over 8000 managers and entrepreneurs from more than 3000 client companies. Some of the companies that benefited from her expertise are Actavis, Alcatel-Lucent, ALRO, Amromco, Autonet, Carpatcement, Coca-Cola, Carrefour, Caussade-Semences, City Grill, Computaris, Coty Cosmetics, Ductil, Flamingo, GlaxoSmithKline, Mercedes Romania, Papillon Laboratories, Petrom, Porsche Romania, Scandia, Shell, USAID.

For 6 years she was a consultant for entrepreneurs, assisting them in elaborating business plans. From 1994 to 1996, Lavinia was an editor and chief-editor of the magazine „Idei de afaceri”.

Lavinia is included in the expert catalogue issued by the Romanian Academic Society, in the “Who is who” encyclopedia, Top 100 Capital – Successful women and in the Top 100 Career Women CD issued by USAID.

She has worked as a professor and guest lecturer in the Academy of Economic Studies, Polytechnic University, Romanian-American University, British-Romanian University and Media University.

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Arii de specialitate

Management strategic
Managementul strategic al resurselor umane